MoMA Photo Club
Client: The Museum of Modern Art
Role: Founder, Social Strategist
Date: 2021–ongoing
Connecting global audiences in a creative social club for the digital age.
Since I founded MoMA Photo Club (MPC) in May 2021, the social campaign has grown into a global phenomenon, uniting millions worldwide in a shared love for photography. This Webby Award–winning initiative has reshaped how museums connect with diverse digital audiences, fostering a global community through monthly creative challenges. Partnering with international influencers from the realms of ballet and Formula E racing, MPC expanded its reach beyond the art world, extending an invitation to all. Submissions are featured on MoMA’s social channels, website, and digital screens in New York City subways. Over 120,000 Instagram posts and countless impressions later, MoMA Photo Club continues to inspire as an ongoing celebration of photography’s accessibility in the modern era.
Nature
MoMA Photo Club is a Webby Award winner for Best Social Content Series of 2022.
Movement
Shadows
Credits
Curatorial Support: Sarah Meister
Design: Damien Saatdjian and Kevin Ballon